Coke calorie information will stare at Warren Buffett

October 8, 8:52 AMWarren Buffett ExaminerWilliam Freehling

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AP photo of the new Coke calorie counter

Warren Buffett is said to slurp several cans of Cherry Coke a day. Soon a stark reminder of how many calories that entails will stare him in the face.

Coca-Cola recently announced that it will start placing calorie information on the front of all its cans and bottles. Coke and others are under pressure from wellness advocates to better inform consumers about their products' ingredients and calories.

Coke ran a full-page color ad in yesterday's Wall Street Journal about the planned change.

"Increasingly, Americans are realizing the importance of living a balanced, healthy lifestyle," Coke says in the WSJ ad. "We see that. And here are a few of the things we're doing to help make it easier for people to achieve their goals."

Coke goes on to say it will put the calorie counter on its packaging and will introduce a new 90-calorie slim can in 2010. It's also working with schools to reduce total beverage calories.

So will Buffett, whose Berkshire Hathaway owns an 8.6 percent stake in Coke worth about $11 billion, develop a guilty conscience as he stares at the labels? Will he opt for the slim cans?

Don't bet on it.