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Analyzing your e-mail marketing results
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As informative as the tracking feature in bulk e-mail systems is, it's also not perfect. You may not have as many opens as you think – or you may have more!
When evaluating your matrix (the numbers that reflect your results), all may not be as it seems. If you send to 500 email addresses and 35 bounce, one might assume that you reached 465 of your intended recipients. Not always the case.
A number of those 465 may have landed in the Junk folders* rather than the InBoxes and therefore, possibly never even seen.
Many systems track opens by placing a small, one pixel image in the body of the e-mail. However, if the recipient has their e-mail set up to only view in text rather than HTML or their e-mail provider automatically blocks the image, your photos may not be seen and cannot be tracked, so in this case you may have more people opening your e-mails than your numbers indicate.
This is not to say that analyzing your numbers isn’t valuable. It certainly is; and necessary in fact, as it gives you a very good idea of how your efforts are working. Just know that it’s an approximation.
**Now go take a look at your numbers, keeping this in mind. And stay tuned for the next article on analyzing your metrics.
*More Articles on the Subject:
Formatting your e-mail sends for a higher rate of success
Content considerations - part 2
Formatting your e-mail sends for a higher rate of success
Content considerations - part 2
For more info:
Click on Barbara's Bio link for a special offer.
Have a question? Want to be interviewed for this column? If yes, please email me.
www.RomanArtAndMarketing.com
**Recommended Resources
Click on Barbara's Bio link for a special offer.
Have a question? Want to be interviewed for this column? If yes, please email me.
www.RomanArtAndMarketing.com
**Recommended Resources
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E-mail Marketing ·
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Doing Your Own E-mail Marketing ·
About E-mail Marketing
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