Grow relationships and watch your business bloom

June 17, 11:28 PME-mail Marketing ExaminerBarbara Roman

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If your marketing efforts aren’t producing the results you would like, consider the following:

Build relationships before asking for the sale.

• Know the concerns and interests of your customers and prospects and address them.
   
• Encourage your audience to get to know you - to like you - trust you. Show your personality; perhaps relay some experience or thoughts that come from your life and heart. 
   
• Show that you care about your audience and what is important to them. Give them free information that can help them. Ask them for their input.
   

Give more than sell.

• What is your ratio of free information or product giveaways/discounts compared to sales pitches? A good ratio is 80% free, valuable information or offers and 20% sales.
   
• Offer incentives for referrals.
   
• Give gifts or discounts to loyal customers.
   

Consistently keep in touch with current and prospective customers.

• Send e-mail promotions on a regular basis to cultivate relationships.
   
• Social network to continue the rapport.
   
• Send reminders the day of events via e-mail or text messaging to help increase response.

If you want better results from your marketing, examine where you can improve your efforts along this relationship road.

More on the subject:
Your intentions are showing
Staying in the game
People prefer to do business with those they know, like and trust
When are e-mails more than just e-mails?