	Barbara Roman E-mail Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

Find out more about Barbara:

Barbara Roman is an award-winning graphic designer and strategic e-mail marketer with more than 20 years' experience. She is a contributing author to two e-books, The Law of Attraction in Action Volumes I & II. As a public service, Barbara is offering to setup, free of charge, a Web-based e-mail marketing system for Examiner.com readers. She can be contacted at this address.

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E-mail Marketing Examiner's Articles

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E-mail promotions and a strong call to action

For best results from your e-mail promotions, let your readers know what you want them to do. Use a strong call to action such as: Call now for your...
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Offer true value in your e-mail promotions

Give it away free. Not the whole farm of course, but give true value in every e-mail. Most successful e-mail...
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Share, share, share – social networking your e-mail promotions

Many of my articles talk about sharing helpful information in your e-mail promotions, giving great value to your readers. Sharing can also go beyond...
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Effective subject lines for e-mail promotions

Firstly, in order to be compliant with the Can-Spam act, the subject line must accurately represent the content of the e-mail. This is also beneficial...
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Analyzing your e-mail marketing results

As informative as the tracking feature in bulk e-mail systems is, it's also not perfect. You may not have as many opens as you think – or you...
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Tips on using color psychology in your e-mail marketing

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Color evokes a reaction. Studies show that color has a significant psychological effect on human reactions – feelings and behavior. Why not use...
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People prefer to do business with those they know, like, and trust

Successful business people understand a very simple truth; people prefer to do business with people they know, like and trust. Let your readers know...
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Your intentions are showing

Have you ever said to anyone, or has anyone ever said to you, “It’s not what you said; it’s how you said it!” Many an argument...
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Content considerations - part 2

Your content is more than just the information you offer. It’s everything you include in your e-mail. Articles should be short. Preferably they...
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Grow relationships and watch your business bloom

If your marketing efforts aren’t producing the results you would like, consider the following: Build relationships before asking for the sale....
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