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Many of my articles talk about sharing helpful information in your e-mail promotions, giving great value to your readers. Sharing can also go beyond...
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Find out more about Barbara: Barbara Roman is an award-winning graphic designer and strategic e-mail marketer with more than 20 years' experience. She is a contributing author to two e-books, The Law of Attraction in Action Volumes I & II. As a public service, Barbara is offering to setup, free of charge, a Web-based e-mail marketing system for Examiner.com readers. She can be contacted at this address. |
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E-mail Marketing Examiner's Articles
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Firstly, in order to be compliant with the Can-Spam act, the subject line must accurately represent the content of the e-mail. This is also beneficial...
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As informative as the tracking feature in bulk e-mail systems is, it's also not perfect. You may not have as many opens as you think – or you...
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Color evokes a reaction. Studies show that color has a significant psychological effect on human reactions – feelings and behavior. Why not use...
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Successful business people understand a very simple truth; people prefer to do business with people they know, like and trust. Let your readers know...
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Have you ever said to anyone, or has anyone ever said to you, “It’s not what you said; it’s how you said it!” Many an argument...
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Your content is more than just the information you offer. It’s everything you include in your e-mail. Articles should be short. Preferably they...
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If your marketing efforts aren’t producing the results you would like, consider the following: Build relationships before asking for the sale....
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The purpose of your e-promotions is to remind people about your products or services and their benefits. However, it's not all about you. Providing...
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Good design means not only visual appeal, but also effective communication. What do you want to say? Is your product or service sophisticated, chic,...
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