Carbon footprints. Guilty as charged

January 4, 3:59 PMChicago Advertising & Marketing ExaminerJoe Orlandino

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                 Torquemada

Eye of the Beholder.

Sometimes out best efforts at marketing may find themselves in an area where "you can't please some of the the people any of the time".
Crispin, Porter & Bogusky's Whopper Virgins campaign quickly became viral as did Snickers / Mr. T and  J&J's Motrin Moms but the backlash from those who were offended did as much for their notariety as did the spots themselves.

Recently, we've all received those wonderful e-cards for Christmas, New Years and no doubt all the other holidays that have become too numerous to mention. One of the subtle affirmations someone (I'm still trying to determine who) gets from sending an e-card is the statement on the email that you've saved a tree. The implication here makes you feel guilty for even considering sending a real card through snail mail.

Excuse me, but if this is what communicating to other humans has come down to, I may begin to reconsider my entire professional career.

Since many of us ushered in this new age of change I have begun to see guilt as one of the prime motivators.

Shame on me for tracking my carbon footprints all over the place but I think I'm going to step off my non-phosphate free soap box and write a letter.