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The White House goes pink for Breast Cancer Awareness Month
The White House went pink over the weekend to symbolize their support of National Breast Cancer Awareness Month. It was not that long ago that women faced their illness alone and in isolation. The National Breast Cancer Awareness group has been promoting and educating for the past twenty- five years.
Although it is difficult to say if the fundraising that takes place during this push for both awareness and a cure, actually achieves the goal of getting women better and more efficient treatment, there is one measurable positive change that came out of this year's campaign.
We all know about the difficulties with insurance coverage and length of hospital stay in a wide variety of health issues. There were many women who because of their insurance coverage, were no longer able to stay hospitalized for 48 hours or more, even if their health required it . Many women found themselves home sooner than was medically advised by their doctors.
The Lifetime cable channel, that airs programming geared towards women audiences, launched an internet campaign this month against "Drive-through mastectomies. " As a result of Lifetime's promotion and the 23 million signatures they received, the Bipartisan Breast Cancer Patient Protection Act was approved. This act gives women and their doctors the right to decide what each patient needs rather than what the insurance company will approve. It is difficult enough to be diagnosed with a life threatening illness without the added fear that they won't have the opportunity to recover in a safe environment.
Politicians can put aside politics and support healthcare needs and hopefully this is a start. It will be interesting to see when insurance companies will honor the change, or how it will be enforced.
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