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Timeshare: Pay to play
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Imagine paying for the opportunity to have someone give you a sales pitch. It happens. A lot.
Many timeshare programs take a token deposit to “reserve” a spot at the presentation – maybe $20 or $50 bucks. And that’s refundable when you show up, and often if you don’t. The developer does that as much to assure a higher “show ratio” of prospects invited. And the refusal to hand over the twenty bucks is a pretty good litmus test to filter out the lookie lou’s that would just be a waste of time any way.
But I’m talking about paying hundreds of dollars for the privilege of seeing a salesperson. Some of the high end luxury programs – I’ve received recent invites from Ritz Carlton and Westin - will offer vacation getaways at their luxury hotels – rooms that might be in excess of $500 per night, and the incentive is the stay is discounted to a couple of hundred per night, maybe less.
Also included might be restaurant and/or shopping discounts.
This is a very good prospect for the sales presentation. The ability to fork over hundreds of dollars is always a good sign, and the willingness to spend it on a luxury hotel stay demonstrates what the prospect values.
And we do tend to place greater value on something we spent money for.
And having attended many of these presentations, and spoken to others who have – they are often informational and rarely high pressure.
Return to “taking the trip”
