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The Shelter Project - new national campaign has a new name and a new website
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Sunday I wrote about the new nation-wide ad campaign promoting shelter pets. Now comes word that the project has a name - "The Shelter Pet Project" and is today debuting a website. It's not much more than an intro page right now, but if the graphics are any indication there are great things to come. Check it out here and sign up to be notified when the campaign launches.
For more info: Get background information and details from the article I posted on Sunday, "The Ad Council, HSUS and Maddie's......".
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