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There is a crack at Bravo TV

May 27, 9:00 AMBusiness News ExaminerScott Gingold
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Did you know that in the United States there are currently 13.7 million people  unemployed, 754,147 people who are homeless (as of 2005; before the economy tanked), and approximately 36.2 million who go hungry every day (as of 2007; also before the economy tanked)?

Apparently the folks at Bravo Television Network (Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal) don't care much as to the plight of most Americans, instead, they focus on the rich and powerful.

With their pending launch of "Real Housewives of DC", Bravo is building on the success of the same show in Orange County, New York City, Atlanta, and New Jersey.

The premise of these shows is simple. Prominently featured are women who are uber rich and lead extravagant lives. Their wealth comes from marrying (or divorcing) the right guy, or, from their own successful ventures.

No one, especially this capitalist, begrudges them their success, however, the launch of shows like this remind us of how out of touch the media is. While these women do some charitable work from time to time, they are extensively on this planet to shop, dine out, look good (relative term) and to snipe at the women in their social circles.

From a business perspective, who can fault Bravo? After all, the franchise is obviously working. On the other hand, I can not help but admire other successful women such as Rachael Ray, who is actively offering suffering Americans budget friendly meal recipes and plans every day.

While Bravo's concept may be working for them, it is so yesterday. Today's "cool" is all about greater social and financial responsibility, keeping families together, and helping each other during the present economic disaster.

Success is good and should be applauded, however in today's climate, it should be done with a gentle golf clap versus a spotlight and camera.

For more info: Scott Gingold has been helping businesses of all sizes grow and expand their businesses for over three decades in both good times and bad. He is the Founder/CEO of Powerfeedback, and the the Founder/COO of Confidential Counselor. To learn more about how Scott can help your business, including start-ups, drop him a line.

 

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