RSS
Home
Girl Scouts give less, charge the same
Print
Email
RSS
Subscribe
Less is more?
I support Boy Scouts and Girl Scouts in any way possible. This includes donating items to their various events, and buying popcorn and cookies.
"In order to give the customer the product they're used to, instead of raising the price, this was the only alternative: lowering the weight of the cookies rather than asking the customers to pay more"
When I read the above quote, I was saddened. There seems to be something fundamentally wrong with charging the same and giving less.
As for the quote from the Girl Scouts spokesperson, I have to say; are you serious? What would you do if:
- You got on an airplane and found out that your seat was 25% smaller, but, you were paying the same thing as you did the day before?
- Imagine picking up your pizza, finding a slice missing, but, you paid the same thing as you did previously for the whole pizza?
- What if your cable company turned off the today's Super Bowl (arguably the best in a very long time) with 2 minutes left to save money, but, your cable bill stayed the same this month?
Seems to me that the Girl Scouts made a very strategic marketing decision, for which they should be honest about. Before they gave less, they should have conducted in-depth market research to determine if the consumers wanted less for the same price, or, if they preferred the same product and quantity at a slightly higher price.
Related Articles:
Add a Comment
.jpg)
