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Still searching for the G spot
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There is an old saying that any press is good press. Of course, I could think of some disgraced politicians, company CEO's and others who may disagree.
In the case of Gatorade though, their new ad campaign is drawing more curiosity than brand buzz.
On one hand, this is not necessarily a bad thing as people are talking about your product. On the other hand, like a joke, if you have to explain it, its just not funny.
While Gatorade may be still be on the cusp of marketing genius, as of now though, Studebaker's marketing prowess seems more enviable.
For more info: Using extensive market research capabilities and talents, Scott Gingold helps clients turn their red ink into black ink for over three decades, as well as assisting clients in their quest to grow their businesses. For more information, drop Scott a line.
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