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Newspapers are dead, get over it
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Print media is dying. They are blaming the current economy and the decline of advertising and classified sales as the culprit of their troubles. I have a one word answer to these cited reasons…..WRONG!
Here are some real factors that explain the downfall of the newspaper business.
- Most newspapers are either very liberal or very conservative. Readers are growing weary of this. They want unbiased news reporting, not slant. By the way, network television news; better learn quickly from print media on this one before its too late for you too!
- With the exception of the bi-fold newspapers, the “technology” and packaging has not changed in decades. Please name me one other “product” that has not evolved in what seems like forever.
- Print media blames the Internet and cable news channels for their loss of business. To some point, there is truth in that, as the immediacy of the ‘net and cable is hard to challenge, unless, you actually provide your readers in-depth facts and knowledge that they cannot readily find elsewhere. Keep in mind that the Internet and cable news channels are also usually slanted, and only give superficial attention to the stories that they report on.
- Today’s reporting is like politics, all about the “gotcha.” That’s not what readers want, but how many newspapers do you know that actively interact with their readers in a way that provides them with the needed feedback to better service their readers? As someone who has run a market research firm for 15+ years, I can tell you, not many!
At some point, if printed media does want to survive, it must stop acting like the victim of a tragedy and instead start reacting like a boxer who has been hit with a body blow: get up, re-group, and fight back!
As the old saying goes; one man’s bad news is another man’s good news. In this case, for outlets like the Examiner; let the good times roll!
For more info: Scott Gingold has been helping clients turn their red ink into black ink for over three decades, as well as assisting clients in their quest to grow their businesses. For more information, drop Scott a line.
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