Help Wanted-Social Networking Engineers

December 31, 12:09 AMBusiness News ExaminerScott Gingold

Previous Next

Comment Print Email RSS Subscribe

Subscribe

Get alerts when there is a new article from the Business News Examiner. Read Examiner.com's terms of use.

Email Address   Include other special offers from Examiner.com Terms of Use

 

Back in September of this year I wrote a piece that centered on whether companies profit with social networking sites such as Facebook.

Since that time I have gotten more involved with Facebook, Twitter, and LinkedIn. Though I have not yet been able to fully quantify the ROI for my own company to be involved in these sites on a regular basis, it is clear that these tools (yes, I think that they are business tools) are here to stay, and will indeed grow.

Entrepreneur Guy Kawasaki has made it abundantly clear on many occasions on how important and valuable Twitter has been to the growth and popularity of his venture, Alltop.

My colleague, Becky Sheetz-Runkle, has written about the importance of social media interaction as desired by customers, as well as other aspects of social media, and made an excellent case on how vital social networking is to a company’s marketing initiatives.

Okay, I get it, and I am a “believer.” So with this in mind, as I think about the job outlook for 2009, it seems to me that the “hot job” for 2009 will be Director of Social Media. Imagine you are the employee that can consistently create buzz and attention to your company, thus drawing in new streams of business and revenue!

Given the competitive nature of business, limited spending budgets in 2009, and the call for innovative and cost-friendly marketing programs, it seems logical that 2009 will be the year of the social networking engineer!