Click to go mobile
Search articles from thousands of Examiners
Los Angeles Business and Finance Business News Examiner
 
Find out more about Scott:

Scott Gingold has a diverse background in both market research and business consulting. He is a pioneer in the field of online research.


 
Subscribe to Scott's Email Alerts

Get alerts when Scott submits a new article
Email Address


  Include other special offers from Examiner.com
Terms of Use

Scott has been added to your favorite examiners
·
Next Article

Online ad budgets swell, print media ads in question, marketplace looking to open up

November 7, 6:44 PM
1 comment
RSS

Did you see this online ad?

As I wrote previously, storied and revered hardcopy publications such as The Christian Science Monitor and U.S. Business News & World Report are turning their efforts to the Web to reach their audiences.

Obviously, decisions like this are driven by the economy, and most especially by the continuing decline of advertising in both print media and outdoor billboards.

As my fellow Examiner Darrell Proctor reported earlier this week, Google ended its proposed advertising partnership with Yahoo, due in part to a potential lawsuit from the Department of Justice to block this deal.

The upside of this from a business perspective is that a plethora of opportunities will be plentiful for other online advertising firms such as Racepoint Group. Firms like Racepoint are pushing for an open network that levels the online advertising field, predominantly for companies that lack the capital and power of Google, Microsoft, AOL and Yahoo.

If indeed an open network is successfully created, I expect to see many opportunities for small and talented firms to change the landscape of online advertising.

 

For more info: Scott Gingold has been helping clients turn their red ink into black ink for 3 decades. His firm, uses market research to diagnose any difficulty (customer, employee, product, service, etc.) that a client may be experiencing, and then uses its vast business consulting experience and training to correct the issues that were uncovered. For more information, please visit Scott's website.
Author: Scott Gingold
Scott Gingold is a National Examiner. You can see Scott's articles on Scott's Home Page.
Find out more about Scott:
Scott Gingold has a diverse background in both market research and business consulting. He is a pioneer in the field of online research.
Subscribe to Scott's Email Alerts
Get alerts when Scott submits a new article
Email Address


  Include other special offers from Examiner.com
Terms of Use

Scott has been added to your favorite examiners

Comments

Name:
Comments:
characters left

Write for us

Now Recruiting in Los Angeles
We are now looking for Los Angeles writers to cover hundreds of topics, including: View all available topics »