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Blackberry to save economy?

October 8, 9:51 AMBusiness News ExaminerScott Gingold
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Will this create a sales storm?

You can not escape the comparisons being made between the current worldwide economic conditions and the stock market crash of 1929.

During the depression people stood in bread lines. Some pundits today use that experience in relation to people standing in line to buy 3G iPhones and huge flat panel televisions. Of course the iPhone roll-out occurred months before the worldwide stock market dipped to its current lows and banks stopped lending (in many cases) money to consumers and small businesses. As for large flat screen television sales, though I have not seen any recent stats, I would be surprised to see any increase in this segment of retail sales.

News came this morning that RIM is set to unveil the long awaited Blackberry Storm, the first touchscreen Blackberry. In itself, this is BIG news for die-hard Blackberry users who looked longingly at the iPhone but did not want to switch platforms or use AT&T's cell phone service.

Will there be lines forming 24-48 hours for the Storm before it goes on sale in Verizon Wireless retail outlets? The Blackberry Storm may be the greatest thing since sliced bread, but unlike going to a club, dinner out with family and friends, attending a movie, or some other form of recreation and entertainment, which is an "experience", convincing people to buy a new cool device will be challenging unless it is free, or very low cost.

 

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