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Scott Gingold has a diverse background in both market research and business consulting. He is a pioneer in the field of online research.

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$170 billion dollar industry loses its top salesman - Billy Mays dies at 50

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Whether you are a viewer of television infomercials or not, surely at some time you caught a glimpse of Billy Mays. Perhaps you watched his recently...
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Jon and Kate Plus 4.6 million viewers

There is no doubt that when the overnight television ratings come out today, TLC's "Jon and Kate Plus 8" will have scored huge ratings on...
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RIP Small Businesses

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Mary Wells posted a very timely topic ("How important is a policy for small business in the effort to create new jobs and reach economic...
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Is change really coming to Wall Street and politics?

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Words fail me as I try to fully explain my weariness with hearing about "change." Make no mistake, though this goes beyond President Obama,...
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The media killed Christmas Kenny

As I read the doom and gloom reports of the preliminary retail sales results of the 2008 Christmas shopping season, I can't help but think of Kenny...
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Jay Leno --- the new king of prime time

Earlier today we learned that NBC is considering cutting back on prime-time programming.Make no mistake, though this decision may have been heightened...
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Joe the Plumber and Joe the Entrepreneur

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Whether you were an Obama or McCain fan; everyone remembers “Joe the Plumber” from the recent Presidential election, or so he hopes!Samuel...
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CNN trumps Fox News Channel, MSNBC and Headline News

Though Fox News Channel (FNC) has consistently won the ratings contest over CNN, MSNBC and CNN Headline News in recent years, take note; tonight the...
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Online ad budgets swell, print media ads in question, marketplace looking to open up

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As I wrote previously, storied and revered hardcopy publications such as The Christian Science Monitor and U.S. Business News & World Report are...
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Jon Stewart show to go off the air, MSNBC to become bowling alley