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Scott Gingold has a diverse background in both market research and business consulting. He is a pioneer in the field of online research.

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$170 billion dollar industry loses its top salesman - Billy Mays dies at 50

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Whether you are a viewer of television infomercials or not, surely at some time you caught a glimpse of Billy Mays. Perhaps you watched his recently...
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There is a crack at Bravo TV

Did you know that in the United States there are currently 13.7 million people unemployed, 754,147 people who are homeless (as of 2005; before the...
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Jon and Kate Plus 4.6 million viewers

There is no doubt that when the overnight television ratings come out today, TLC's "Jon and Kate Plus 8" will have scored huge ratings on...
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Would you fly a bikini-clad woman?

No matter how old I get, people never cease to amaze me.A controversy has developed around Southwest Airlines. At the center of this, the airline...
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Retaining customers in good times or bad

Just as companies are dealing with plummeting sales and sinking employee morale, skittish customers want more attention, better quality, and greater...
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Girl Scouts give less, charge the same

I support Boy Scouts and Girl Scouts in any way possible. This includes donating items to their various events, and buying popcorn and...
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Starbucks falsely blaming the economy for faltering sales

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Americans appear to be cutting back on their Starbucks. After reporters in several different cities noticed much shorter lines at their coffee...
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Blog Vs. Web site - a point/counterpoint

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I vividly recall when Web sites started to come into vogue in the early 90’s. My firm had pioneered Web site testing, which today is more...
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Stimulus plan hocus pocus

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I find myself incredibly torn with this news from President-Elect Obama. On one hand, as a leader in the field of market research, I find it very...
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Still searching for the G spot

There is an old saying that any press is good press. Of course, I could think of some disgraced politicians, company CEO's and others who may...
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