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Sometimes starving weight watchers joke about being on an "air diet." Maybe that wouldn't be so hard if the air was chocolate-flavored. Thanks to an enterprising scientist, now it is. A Harvard professor has recently begun heavily marketing a chocolate spray he developed last year called Le Whif.
David Edwards, the man behind the chocolate inhaler says that "...with a mix of culinary art and aerosol science, we've helped move eating habits to their logical conclusion. We call it whiffing." This calorie-free chocolate misting device is now being sold to curious dieters at lewhif.com in mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate.
Those who have tried the chocoalte spray at one of the many parties and marketing to-dos have mixed feelings. One reviewer who tried Le Whif in Paris said that Le Whif "basically felt like inhaling regular unsweetened chocolate powder. Which means getting it at the back of your throat and coughing uncontrollably for a couple of minutes."
Others say that the Le Whif chocolate inhaler has improved since the prototype (which was sampled in Paris) was first unveiled. Le Whif's website says the spray makes a good appetite suppressant for those on a diet, and suggests that it goes well with coffee.
Le Whif may be the first in a line of food-flavored inhalers to come. Edwards says that inhaled chocolate is just the beginning. "New culinary innovations that involve eating by breathing are being developed by the Foodlab at Le Laboratoire, Edwards' art and science innovation center in central Paris," the site claims.
Does that mean that we can soon expect cheeseburger inhalers or blasts of banana cream pie? Perhaps. The main difficulty with Le Whif might currently be in teaching people how to use a chocolate inhaler. A promotional video shows happy folks laughing as they snort the stuff:
However, non-advertising videos made by regular people (obviously not employed by Le Whif) tell a different story. One user isn't even sure how to work his chocolate whippet:
The jury appears to still be out on whether Le Whif is a sensation or a dud, but it might be safe to wager that zero-calorie chocolate is something dieters might still have to dream about.
For the adventurous, Le Whif is available online in 24-count boxes.