RSS
Home
Subscribe
RSS Feed
Favorites|
Find out more about Becky: Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal) |
Subscribe to Becky's Email Alerts
Get alerts when Becky submits a new article
Tech Marketing Examiner's Articles
Showing: Most recent articles
Just as selling to government is different from selling to any other industry, marketing to government requires a...
Keep Reading »
Keep Reading »
We recently took a look at three lessons for tech marketing from the ABC medical drama, Grey's Anatomy. Here are...
Keep Reading »
Keep Reading »
“I’d rather be watching Grey’s Anatomy.” Is that available on a bumper sticker? If so,...
Keep Reading »
Keep Reading »
We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the...
Keep Reading »
Keep Reading »
Building or maintaining a strong brand should be an important short and long term revenue goal for your company....
Keep Reading »
Keep Reading »
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
Keep Reading »
Keep Reading »
Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to...
Keep Reading »
Keep Reading »
As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise...
Keep Reading »
Keep Reading »
Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending...
Keep Reading »
Keep Reading »
Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow...
Keep Reading »
Keep Reading »
Other Examiners:
-
Most Recent Articles
-
Becky's Topics
- 96
- 93
- 53
- 42
- 42
- 38
- 35
- 32
- 32
- 31
- 29
- 25
- 21
- 20
- 19
- 17
- 17
- 16
- 15
- 13
-
Show All Topics
