RSS
Home
3.5 more marketing lessons from Grey's Anatomy
Print
Email
RSS
Subscribe
We recently took a look at three lessons for tech marketing from the ABC medical drama, Grey's Anatomy. Here are 3.5 more marketing life lessons from the hit show.
4. You don’t always have all the answers. Good marketers should base their programs on best-practices and quantifiable results. Benchmarking and metrics are centerpieces of successful campaigns. That said, a degree of testing and measurement should often be employed, so marketing pros can learn as we go, make corrections as needed, and reap the benefits.
On Grey’s (and repeatedly I’m told, in real life) doctors don’t have all the answers. Sometimes it’s stunning how little they know. But sometimes they’re the best chance we have.
5. Excellence and quality can be a winning combination. One of my favorite and encouraging lessons from Grey’s is that television can be exceptionally well written. And stay on the air. And get terrific ratings. For those frustrated by sub-standards and who herald excellence, this gives us heart. Your can market substantive products and services with brilliant campaigns and be effective.
6. Surround yourself with a great team. The better the people you surround yourself with, the better the quality of your work. And when it makes sense, defer to those with more experience, tenacity, better ideas, etc. Use your subject matter experts, sales force and senior leadership to get the information you need to creatively market to your base.
6.5. No matter what, never pet a bear cub, lie down in fresh cement or swallow doll heads. Oh, never insert your hand into a gaping abdominal wound either. Even if you suspect it will keep a not-yet-detonated grenade from going off. Actually, that one turned out ok for most of the people involved. So use your judgment.
Read part one of 3 lessons for the marketer from Grey's Anatomy.
For more tech marketing insight, visit www.q2marketing.com
Related Articles:
Add a Comment
Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is …
“I’d rather be watching Grey’s Anatomy.” Is that available on a bumper sticker? If so, I’d like one for my car, please. …
