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3 Lessons for the Marketer from Grey’s Anatomy
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“I’d rather be watching Grey’s Anatomy.” Is that available on a bumper sticker? If so, I’d like one for my car, please. What’s Grey’s Anatomy, the ABC medical drama, have to do with tech marketing, you ask? Lots. Let’s explore in part one of Lessons for the Marketer from Grey's Anatomy....
1. You can have sizzle and steak. I’m sure we can all think of examples of products, services and companies with fantastic marketing glitz, but that can’t deliver on the promises made in their marketing copy. If you work on the agency side, you’ve probably had opportunity to spin your wheels waxing creative for a business model you knew was inherently flawed. You were proven right sooner or later--depending on how well funded the venture was.
Likewise, we’ve all probably seen—or lived through—the counter. Too often companies have everything but the marketing piece, and lose out to lesser options in the battle of perception.
Grey’s is that rare combination of style and substance. Pretty people. High-stakes drama. Well funded advertising dollars and big budgets. Couple that with outstanding acting and storytelling that is both compelling and complex. The kind of complexity that could turn viewers away, but for all the right reasons, keeps them coming back.
2. Brain surgery isn’t always required. But sometimes it is. Sometimes the solutions to problems that appear especially daunting can be simple. By asking the right questions and having the right perspective, sometimes, invasive surgery can be avoided. Other times, in order to save the patient, a team of the best surgeons has to start cutting away.
Sometimes marketing problems can seem so daunting that companies don’t know where to start. But sound direction, perspective and commitment to dedicating resources to solving them appropriately is what’s needed. Strategy must drive all marketing execution.
3. This job can be gory. There are often a lot of moving parts in marketing, especially when it comes to the “little things” in planning events, managing print runs and building lists, to name a few. Lots can go wrong, but the big problems need to be averted from behind the scenes with proper planning.
Along the same lines, marketers need a thick skin to justify and defend their programs, get their seat at the management team table and receive enough of the budget to drive success. You will be held accountable for your strategies and tactics. That’s a good thing. Be sure your research, competitive analysis and execution is sound.
Join us next week for 3.5 more Lessons for the Marketer from Grey's Anatomy.
For more info: For more tech marketing insight, visit q2marketing.com.
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