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Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow consistently, according to eMarketer’s Search Marketing Trends report.
One key finding is that brand loyalty is out the window in a down economy. Today’s customers are jumping online in search of the best deal. This has major ramifications for B2B companies with longer (thanks recession!) sales cycles that need to work even harder to keep the customers they have.
Paid search, or pay-per-click is where the bulk of the search marketing spend is, but eMarketer concludes that marketers are increasingly turning to SEO to acquire new customers. eMarketer isn't alone in this conclusion.
They project that paid search will roll back from 15.9% in 2009 to 11.3% in 2013. Contrast this with SEO, which they expect to grow from 17.7% to 20.3%.
Find more details on the Search Marketing Trends report at http://www.emarketer.com/Report.aspx?code=emarketer_2000559. And for more tech marketing insight, visit www.q2marketing.com.
For more info: Use PR to boost your search engine optimization
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