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Where do tech people search for solution information when making buying decisions? The recent Google/TechTarget Research Project asked 2,200 worldwide tech buyers and decision makers this question: Which of the following search sites have you used to find information on technology solutions for your organization in the past six months?
Here are the results:
Google 95.8%
Yahoo! Search 35.5.%
MSN Search/Live Search 29.0%
InformationWeek.com 21.8%
InfoWorld.com, NetworkWorld.com 16.3%
Ask.com 15.9%
eWeek.com 14.7%
AOL Search, ecommercetimes.com, Chinese search engine Baidu, CUIL, South Korean web portals Daum and Naver each received responses of less than 5%.
For more tech marketing trends and insight visit www.q2marketing.com.
For more info: Content-rich marketing materials the choice for 2009
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