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How to get more media coverage—tip 1
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On a regular basis, I speak with marketing and PR professionals and senior managers who know the super secret formula for getting great media coverage. The first secret is that there are no secrets. But just as regularly, I talk with senior management, typically of small, but successful companies, who don’t know anything about getting press coverage. Understandably, their media coverage—or lack thereof—reflects this. And often, so does their search engine optimization (Google juice) and the credibility that comes from successful PR and SEO.
So just about everyone, except maybe AIG, needs media coverage. And if we qualify that by saying everyone needs good media coverage, then AIG fits that bill too.
Our first tip is for both the press savvy and the newcomers to PR: Hold a story brainstorming session. The most successful sessions include willing and enthusiastic participation from senior management. They typically include the sales force, or at least key players. We also recommend you have a third party, such as a PR firm, at the table. Of course, if you have a PR firm, they have, I hope, already initiated this step.
Here’s the point. Unless the ship is sinking, there are a lot of good things happening at your company. We often hear stakeholders say they aren’t sure how much news they will be able to generate. It’s unlikely that that’s your problem. New contract wins and new clients, expansion into new industries, new or expanded serves, enhanced product development, industry trends that you are spearheading, successful deployment of solutions with a solid ROI, awards won, corporate growth, company milestones and much more are all examples. These story ideas are the first step in getting and keeping your company at the fore of your industry and top of mind with your prospects and clients.
For more tech marketing insights and ways to get more media coverage, visit q2marketing.com.
For more info: 99.5% of press releases aren’t optimized for the web
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