Search articles from thousands of Examiners
Write for us
New York Business and Finance Tech Marketing Examiner
Tech Marketing Examiner

Forrester: Recession not 'canceled,' will hit tech industry in late 2008

September 25, 11:28 AMTech Marketing ExaminerBecky Sheetz-Runkle
Comment Print Email RSS Subscribe

Subscribe


Get alerts when there is a new article from the Tech Marketing Examiner. Read Examiner.com's terms of use.
Email Address


  Include other special offers from Examiner.com
Terms of Use

Yesterday influential industry analyst firm Forrester released their US IT Market Outlook: Q3 2008. Their decree in the report authored chiefly by Andrew Bartels is that the recession will hit the tech world in late 2008.

Forrester reporters that the slowdown has been delayed, but not canceled for the tech industry. Q2 2008 data indicates that the US economy and tech market growth has been “surprisingly strong.” The US economy climbed 3.3%, as business investment in IT equipment and software rose 11%.

But (there has to be a but), the US real domestic purchases remained fairly flat and revenues of large vendors were up by just 4%. Forrester predicts the recession will slow growth for US technology goods and services in the fourth quarter, continuing into Q1 2009.

A major impact will be felt by computer equipment vendors, with network equipment and software purchases to realize slower growth in 2009. IT services vendors, which have not yet been significantly impacted, will start to see little or no growth.

Would you like to join others in refusing to participate in the recession. Find out more here: http://networking.entrepreneur.com/2008/04/24/i-absolutely-refuse-to-participate-in-a-recession/

Find more tech industry trends for marketers at q2marketing.com.

 

Add a Comment

Name:


Comments:
characters left

NOTE: Do Not Alter These Fields:

Recent Articles

Wednesday, October 21, 2009
Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is …
Wednesday, September 30, 2009
We recently took a look at three lessons for tech marketing from the ABC medical drama, Grey's Anatomy. Here are 3.5 more marketing life lessons from …

Things to see and do

Big Apple Circus
21 Nov 2009 - 12 pm
Lincoln Center – Damrosch Park
More special event »
Night at the Museum
American Museum of Natural History
Walking Tour: Experience Chinatown
Museum of Chinese in America (MOCA)