RSS
Home
Marketing spend moves increasingly online
Print
Email
RSS
Subscribe
Last week we explored some recent marketing spending trend information from MarketingSherpa’s “Marketing During a Downturn.”
It should come as no surprise that marketing is moving increasingly to online opportunities. Among other factors, this is an effort to better measure the results of campaigns. Here are some big picture numbers from the report surveying more than 400 companies:
--38% of respondents are increasing online spending, as 36% are decreasing spending on traditional tactics.
Of those traditional tactics:
--59% are reducing their spend on radio and tv advertising
--Print ad spending will be reduced by 44% of the respondents, as 4% increase their print spend.
--Meanwhile, 25% are increasing spending on traditional tactics
For more tech marketing trends, visit www.q2marketing.com. Feel free to share your spending trends in the comment field below.
Related Articles:
Add a Comment
Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is …
We recently took a look at three lessons for tech marketing from the ABC medical drama, Grey's Anatomy. Here are 3.5 more marketing life lessons from …
