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New York Business and Finance Tech Marketing Examiner
Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: branding articles
Federal branding--is your brand unique?
We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the...
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Branding in the federal sector
Building or maintaining a strong brand should be an important short and long term revenue goal for your company....
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5 steps to successful white paper marketing
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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Recession marketing mandate: Build brand loyalty
Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to...
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Brand loyalty, another recession marketing consequence
Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending...
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The last important things you need before you blog
This series grew out of my heartfelt conclusion that B2B or B2G blogging isn't for everyone. Sometimes I get the...
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The fastest ways to generate leads--part 3
Leads. Leads. Leads. They're worth their weight in gold in any economy. But in a recession, qualified lead volume...
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The fastest ways to generate leads--3 & 4
2 comments
Keeping the pipeline full and opportunities moving through it has gotten increasily difficult for almost everybody....
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The 5 fastest ways to generate leads--1 & 2
Now is the time to leverage marketing to generate leads. In an economy where it takes considerably more leads and...
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10 tips for choosing an ad agency--part 3
Here are 2 more tips on our way to 10 for picking the perfect marketing agency for you. Here are tips 6 and 7. 6....
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