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Find out more about Becky: Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal) |
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Tech Marketing Examiner's Articles
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In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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Keeping the pipeline full and opportunities moving through it has gotten increasily difficult for almost everybody....
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Business-to-government (and business-to-business) marketing is most effective when it communicates value. The best...
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Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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Look for businesses to focus marketing efforts on creating and promoting content in 2009, according to a new study...
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The new Google/TechTarget Research Project delivers exciting SEO insight into how technology purchasers use search...
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How much information should we require an individual submit when they download white papers, view demos, etc?...
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