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Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
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Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

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3.5 more marketing lessons from Grey's Anatomy
We recently took a look at three lessons for tech marketing from the ABC medical drama, Grey's Anatomy. Here are...
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3 Lessons for the Marketer from Grey’s Anatomy
“I’d rather be watching Grey’s Anatomy.” Is that available on a bumper sticker? If so,...
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The last important things you need before you blog
This series grew out of my heartfelt conclusion that B2B or B2G blogging isn't for everyone. Sometimes I get the...
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The fastest ways to generate leads--part 3
Leads. Leads. Leads. They're worth their weight in gold in any economy. But in a recession, qualified lead volume...
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The 5 fastest ways to generate leads--1 & 2
Now is the time to leverage marketing to generate leads. In an economy where it takes considerably more leads and...
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Use PR to boost your search engine optimization
Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far...
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10 tips for choosing your perfect marketing agency--part 1
Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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Communicate consistently with buyers
We often recommend that companies looking to better communicate with their client or prospect base consider a...
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99.5% of press releases aren’t optimized for the web
DMNews reported recently that 99.5% of press releases don’t feature search engine optimization (SEO) for the...
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SEO secrets-how tech buyers use search to evaluate purchases
The new Google/TechTarget Research Project delivers exciting SEO insight into how technology purchasers use search...
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