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Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: search engine optimization articles
5 steps to successful white paper marketing
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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SEO to rise amid other search spending
1 comment
Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow...
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The last important things you need before you blog
This series grew out of my heartfelt conclusion that B2B or B2G blogging isn't for everyone. Sometimes I get the...
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Two more of the most important things you need before you blog
Earlier this week we examined the four most important things you need before you blog. To recap, they...
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The 4 most important things you need before you blog
Business-to-business blogs are everywhere these days. But that doesn’t mean that blogging is really for...
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Use PR to boost your search engine optimization
Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far...
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10 tips for choosing your perfect marketing agency--part 1
Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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How to get more media coverage—tip 2
This is the second tip to help you get more media coverage. For the first super-secret tip, read How to get more...
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How to get more media coverage—tip 1
On a regular basis, I speak with marketing and PR professionals and senior managers who know the super secret...
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99.5% of press releases aren’t optimized for the web
DMNews reported recently that 99.5% of press releases don’t feature search engine optimization (SEO) for the...
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