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Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: government contracting articles
11 tips for challenging government marketing myths and reaching buyers
Just as selling to government is different from selling to any other industry, marketing to government requires a...
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Federal branding--is your brand unique?
We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the...
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Branding in the federal sector
Building or maintaining a strong brand should be an important short and long term revenue goal for your company....
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Brand loyalty, another recession marketing consequence
Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending...
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2 reasons not to spend money on PR
Lots of B2B and B2G companies in the tech sector are talking about PR these days. I’m not entirely sure why...
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Avoid business-to-government marketing pitfalls
Business-to-government (and business-to-business) marketing is most effective when it communicates value. The best...
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Selling to government?
If you’re selling to the federal government, you’ll want to be at the Sheraton Premiere, Tysons Corner,...
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10 tips for choosing your perfect marketing agency--part 1
Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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Top 8 PR mistakes you may be making
4 comments
Yesterday's BusinessWire Meet the Media Breakfast provided some valueable insight for those of us working to...
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How to get more media coverage—tip 2
This is the second tip to help you get more media coverage. For the first super-secret tip, read How to get more...
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