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New York Business and Finance Tech Marketing Examiner
Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: PR articles
5 steps to successful white paper marketing
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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The last important things you need before you blog
This series grew out of my heartfelt conclusion that B2B or B2G blogging isn't for everyone. Sometimes I get the...
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Two more of the most important things you need before you blog
Earlier this week we examined the four most important things you need before you blog. To recap, they...
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The fastest ways to generate leads--3 & 4
2 comments
Keeping the pipeline full and opportunities moving through it has gotten increasily difficult for almost everybody....
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2 more reasons not to invest in PR
Not every tech company sees the value in public relations. Sometimes management is wrong in this assessment. But...
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2 reasons not to spend money on PR
Lots of B2B and B2G companies in the tech sector are talking about PR these days. I’m not entirely sure why...
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Six principles of brilliant branding from Starbucks’ John Moore--part two
This is part two of the paradox of branding from Starbucks' John Moore's appearance last week. Moore is the brand's...
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Six principles of brilliant branding from Starbucks’ John Moore--part one
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Build a business that’s profitable, makes employees and customers happy and you don’t need to worry...
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Use PR to boost your search engine optimization
Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far...
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10 tips for choosing your perfect marketing agency--part 1
Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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