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marketing budget articles
“I’d rather be watching Grey’s Anatomy.” Is that available on a bumper sticker? If so,...
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We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the...
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Building or maintaining a strong brand should be an important short and long term revenue goal for your company....
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Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to...
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As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise...
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Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending...
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Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow...
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This series grew out of my heartfelt conclusion that B2B or B2G blogging isn't for everyone. Sometimes I get the...
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Leads. Leads. Leads. They're worth their weight in gold in any economy. But in a recession, qualified lead volume...
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Keeping the pipeline full and opportunities moving through it has gotten increasily difficult for almost everybody....
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