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New York Business and Finance Tech Marketing Examiner
Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: direct marketing articles
5 steps to successful white paper marketing
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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The best way to build brand loyalty
As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise...
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The fastest ways to generate leads--part 3
Leads. Leads. Leads. They're worth their weight in gold in any economy. But in a recession, qualified lead volume...
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The fastest ways to generate leads--3 & 4
2 comments
Keeping the pipeline full and opportunities moving through it has gotten increasily difficult for almost everybody....
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The 5 fastest ways to generate leads--1 & 2
Now is the time to leverage marketing to generate leads. In an economy where it takes considerably more leads and...
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Avoid business-to-government marketing pitfalls
Business-to-government (and business-to-business) marketing is most effective when it communicates value. The best...
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10 tips for choosing your perfect marketing agency--part 1
Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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Get more media coverage with bylined articles
How can you get more press coverage? The continuation in our series on that topic, here's part two of the second...
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Communicate consistently with buyers
We often recommend that companies looking to better communicate with their client or prospect base consider a...
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Five ways to ruin your webinar ROI
This is the latest in an occasional series examining webinar marketing. Why so much focus on webinars? Because...
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