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Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: Most recent articles
The best way to build brand loyalty
As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise...
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10 tips for choosing an ad agency--part 3
Here are 2 more tips on our way to 10 for picking the perfect marketing agency for you. Here are tips 6 and 7. 6....
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Six principles of brilliant branding from Starbucks’ John Moore--part two
This is part two of the paradox of branding from Starbucks' John Moore's appearance last week. Moore is the brand's...
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Six principles of brilliant branding from Starbucks’ John Moore--part one
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Build a business that’s profitable, makes employees and customers happy and you don’t need to worry...
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10 tips for choosing your perfect marketing agency--part 1
Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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SEO secrets-how tech buyers use search to evaluate purchases
The new Google/TechTarget Research Project delivers exciting SEO insight into how technology purchasers use search...
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Referrals dried up? What now?
“We grew our business based on referral business from customers and business associates. We were going...
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Awards means good exposure, but few companies pursue
At Q2, we live all things tech marketing in the Washington D.C. region and beyond. Our people network with...
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How do customers choose solution providers?--part 2
We're now on to the second major takeaway from TechTarget's study with ITSMA. You can find Part One of How do...
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