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Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: sales articles
11 tips for challenging government marketing myths and reaching buyers
Just as selling to government is different from selling to any other industry, marketing to government requires a...
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Federal branding--is your brand unique?
We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the...
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5 steps to successful white paper marketing
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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Recession marketing mandate: Build brand loyalty
Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to...
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The best way to build brand loyalty
As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise...
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Brand loyalty, another recession marketing consequence
Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending...
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SEO to rise amid other search spending
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Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow...
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The last important things you need before you blog
This series grew out of my heartfelt conclusion that B2B or B2G blogging isn't for everyone. Sometimes I get the...
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Two more of the most important things you need before you blog
Earlier this week we examined the four most important things you need before you blog. To recap, they...
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The fastest ways to generate leads--part 3
Leads. Leads. Leads. They're worth their weight in gold in any economy. But in a recession, qualified lead volume...
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