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Houston Business and Finance Tech Marketing Examiner
Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: Most recent articles
The fastest ways to generate leads--3 & 4
2 comments
Keeping the pipeline full and opportunities moving through it has gotten increasily difficult for almost everybody....
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The 5 fastest ways to generate leads--1 & 2
Now is the time to leverage marketing to generate leads. In an economy where it takes considerably more leads and...
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Six principles of brilliant branding from Starbucks’ John Moore--part one
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Build a business that’s profitable, makes employees and customers happy and you don’t need to worry...
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Avoid business-to-government marketing pitfalls
Business-to-government (and business-to-business) marketing is most effective when it communicates value. The best...
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10 tips for choosing your perfect marketing agency--part 1
Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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Recession isn't the time for marketing, it's the time for selling
Last week I attended a meeting of The National Capital Chapter of the Trade Assocation for Exhibit & Event...
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Maximize the value of your webinars
Today we’re going to spend a little time on webinar, or online seminar, content. Earlier this week, we...
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2 proven upselling & cross selling strategies--part one
There are myriad advantages of upselling and cross selling our client bases. This is a much easier, more cost...
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Tradeshow staffing triumphs and fallacies
I was at the Affordable Meetings National Event Technology Expo tradeshow (http://www.affordablemeetings.com/ete/)...
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