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Find out more about Becky: Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal) |
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Tech Marketing Examiner's Articles
Showing: customer loyalty articles
We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the...
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Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to...
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As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise...
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Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending...
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This is part two of the paradox of branding from Starbucks' John Moore's appearance last week. Moore is the brand's...
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Build a business that’s profitable, makes employees and customers happy and you don’t need to worry...
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We often recommend that companies looking to better communicate with their client or prospect base consider a...
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“We grew our business based on referral business from customers and business associates. We were going...
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Social media users feel better about companies when they can interact with them through social media. So concludes...
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It's taking longer to close sales than it did this time last year, or even earlier this year. Companies are making...
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