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National Business and Finance Tech Marketing Examiner
Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: research articles
5 steps to successful white paper marketing
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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Brand loyalty, another recession marketing consequence
Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending...
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10 tips for choosing your perfect marketing agency--part 1
Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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Stimulus law means $2.5 billion in tech funding from federal government
The American Recovery and Reinvestment Act, the much-talked-about stimulus spending law, is estimated to bring $2.5...
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99.5% of press releases aren’t optimized for the web
DMNews reported recently that 99.5% of press releases don’t feature search engine optimization (SEO) for the...
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Top web sites for tech buyers searching for solutions
Where do tech people search for solution information when making buying decisions? The recent Google/TechTarget...
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Content-rich marketing materials the choice for 2009
Look for businesses to focus marketing efforts on creating and promoting content in 2009, according to a new study...
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SEO secrets-how tech buyers use search to evaluate purchases
The new Google/TechTarget Research Project delivers exciting SEO insight into how technology purchasers use search...
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Tech buyers' search habits revealed in Google/TechTarget report
The Google/TechTarget Research Project, a new joint study from Google and Tech Target, examines the search habits...
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Economic stimulus bill to generate $4.5 billion in state and local IT spending
Federal research firm Input Inc. anticipates that the stimulus bill will generate $4.5 billion in new information...
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