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National Business and Finance Tech Marketing Examiner
Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: business articles
11 tips for challenging government marketing myths and reaching buyers
Just as selling to government is different from selling to any other industry, marketing to government requires a...
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3.5 more marketing lessons from Grey's Anatomy
We recently took a look at three lessons for tech marketing from the ABC medical drama, Grey's Anatomy. Here are...
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3 Lessons for the Marketer from Grey’s Anatomy
“I’d rather be watching Grey’s Anatomy.” Is that available on a bumper sticker? If so,...
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Federal branding--is your brand unique?
We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the...
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Branding in the federal sector
Building or maintaining a strong brand should be an important short and long term revenue goal for your company....
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5 steps to successful white paper marketing
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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Recession marketing mandate: Build brand loyalty
Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to...
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The best way to build brand loyalty
As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise...
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Brand loyalty, another recession marketing consequence
Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending...
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SEO to rise amid other search spending
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Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow...
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