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Houston Business and Finance Tech Marketing Examiner
Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: advertising articles
Branding in the federal sector
Building or maintaining a strong brand should be an important short and long term revenue goal for your company....
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5 steps to successful white paper marketing
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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The fastest ways to generate leads--3 & 4
2 comments
Keeping the pipeline full and opportunities moving through it has gotten increasily difficult for almost everybody....
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10 tips for choosing an ad agency--part 3
Here are 2 more tips on our way to 10 for picking the perfect marketing agency for you. Here are tips 6 and 7. 6....
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10 tips for choosing a marketing agency (part 2)
How do you choose the perfect marketing or PR agency for your company? Read on for some advice. And be sure to...
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Six principles of brilliant branding from Starbucks’ John Moore--part one
1 comment
Build a business that’s profitable, makes employees and customers happy and you don’t need to worry...
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10 tips for choosing your perfect marketing agency--part 1
Looking to land a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to...
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Traffic to top online newspapers up 16 percent, says Nielsen Online
Nielsen Online reports a 16 percent year-over-year increase in unique visitors to the top 10 newspaper Web sites....
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Tech marketing lessons learned--2 minute year in review
Time to close the book on 2008 and look optimistically onward to 2009. My firm is looking back affectionately on a...
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Buck the trend - ANA finds many marketing budgets staying strong
As reported in btobonline, a number of companies are increasing marketing budgets during these challenging...
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