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Becky Sheetz-Runkle
Tech Marketing Examiner | Bio
Find out more about Becky:

Becky Sheetz-Runkle is a tech marketing expert. She’s co-founder and VP client services for Q2 Marketing. With nearly 20 years in communications, she’s committed to creating quantifiable strategic marketing programs that drive revenue for B2B and B2G tech firms. (Photo © Joanne S. Lawton/Washington Business Journal)
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Tech Marketing Examiner's Articles

Showing: technology articles
11 tips for challenging government marketing myths and reaching buyers
Just as selling to government is different from selling to any other industry, marketing to government requires a...
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Federal branding--is your brand unique?
We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the...
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5 steps to successful white paper marketing
In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off...
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Recession marketing mandate: Build brand loyalty
Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to...
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The last important things you need before you blog
This series grew out of my heartfelt conclusion that B2B or B2G blogging isn't for everyone. Sometimes I get the...
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The 4 most important things you need before you blog
Business-to-business blogs are everywhere these days. But that doesn’t mean that blogging is really for...
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The fastest ways to generate leads--part 3
Leads. Leads. Leads. They're worth their weight in gold in any economy. But in a recession, qualified lead volume...
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The 5 fastest ways to generate leads--1 & 2
Now is the time to leverage marketing to generate leads. In an economy where it takes considerably more leads and...
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2 reasons not to spend money on PR
Lots of B2B and B2G companies in the tech sector are talking about PR these days. I’m not entirely sure why...
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Six principles of brilliant branding from Starbucks’ John Moore--part one
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Build a business that’s profitable, makes employees and customers happy and you don’t need to worry...
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