Most searched insurance keywords

October 10, 11:38 AMInsurance Industry ExaminerDanny Workman

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Google’s free online keyword tool reveals that the search term “insurance” is queried an average of 101 million times per month.

July is the month for the highest volume of searches for the insurance keyword.

Insurance is also a lucrative and highly prized search term in Google auctions.

Advertisers have bid up the estimated average price per click to $15.60 to ensure that their Google ads will place at the top of web pages retrieved from a search on the insurance keyword.

Other top insurance-related keywords and their average monthly searches are shown below.

• auto insurance … 30.4 million searches per average month (October highest month)
• car insurance … 16.6 million searches (October highest month)
• insurance quotes … 13.6 million searches (March highest month)
• health insurance … 7.5 million searches (July highest month)
• home insurance … 7.5 million searches (June highest month)
• auto insurance quotes … 6.1 million searches (October highest month)
• free insurance … 6.1 million searches (March highest month)
• life insurance … 6.1 million searches (July highest month)
• free insurance quotes … 5 million searches (March highest month).

Of these search terms, auto insurance quotes ($36.50 per click), auto insurance ($34.31) and insurance quotes ($31.43) represent the most valuable keywords.

The effects of the recession can be seen in the 6.1 million searches for the term free insurance and the 5 million queries for free insurance quotes.

Insurance businesses realize this, and have bid up the price per click to $26.25 for the search term free insurance and $26.82 for the phrase free insurance quotes.