RSS
Home
New technology corrects audio loudness problems that impact music in TV commercials and programs
Print
Email
RSS
Subscribe
Solving the annoying problem of TV loudness variation.
We've all experienced the annoying hassle of commercial volume during television programs. I've heard all sorts of explanations for why the volume of commercials is so much louder than the programs themselves, and it all sounds completely asinine to me. There is no reason the volume across-the-board shouldn't be normalized before it is delivered to the subscriber, and this absolutely impacts the quality of music and other audio that television viewers experience.
Well, in the absence of networks taking care of this problem on their end, THAT Corporation has developed a solution that gives consumers control over the issue. Their new product, dbx-tv Total Volume™, effectively regulates all sources of loudness variation. It remains to be seen when television manufacturers will start incorporating this technology into their sets.
"Out of control loudness changes have plagued television for years. Recently, Congress has gotten into the act with an attempt to regulate our way out of this problem," said Les Tyler, President of THAT Corporation. "We believe viewers need control in order to have a truly effective solution. dbx-tv Total Volume works in the TV set. Unlike other solutions, Total Volume deals effectively with all sources of loudness variation. None has been completely effective, until dbx-tv Total Volume."
Lane Czekala, Sales and Marketing Manager for dbx-tv, explained, "Total Volume uses audio compression technology derived from dbx's decades of experience with audio level control. We've harnessed THAT's experience in this tricky and esoteric field to deliver a consistently pleasant listening experience for any viewing situation."
For more information, visit THAT Corporation and dbx-tv, or read the press release here.
Related Articles:
Add a Comment
