Fresh, the movie, showing in the Bay Area this week

June 8, 11:00 PMSF Sustainable Food ExaminerJeri Lynn Chandler

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Ana Sofia Joanes, creator of Fresh

The sustainable food movement has been serving up quite a spread of food flicks in recent years. There was Super Size Me and Sustainable Table, now Food, Inc. is out. This week Fresh comes to Bay Area theaters with shows in San Francisco on Friday, June 12, and in Berkeley on Monday, June 15.

Distressed by the state of our food system, filmmaker Ana Sofia Joanes set out to make a documentary that would shake herself and others out of deer-in-the-headlights inaction. Instead of all doom and gloom, Joanes found inspiration and hope in the stories of the people she interviewed across the country -- and it is those stories that she presents in Fresh.

From the film's Synopsis: "Fresh celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

"Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy."

Joanes related her own inspiring story recently on Huffington Post. It's well worth a read.

And if the reviews are anything to go by, Fresh is worth catching too. You'll have two chances this coming week in the Bay Area.

San Francisco

Date: June 12th (that's Friday!)
Time: 7:00 PM
Location: Victoria Theatre, 2961 16th Street, San Francisco, CA 94103

Panel to follow screening:
Ari Derfel (Moderator), Co-Founder of Back to Earth and Terrain Restaurant
Michael Pollan, Author: In Defense of Food; An Eater’s Manifesto & The Omnivore’s Dilemma
Brahm Ahmadi, Co-Founder and Executive Director of People’s Grocery
Annie Shattuck, FoodFirst researcher and co-author of an upcoming book on the food crisis, Food Rebellions!
Ana Joanes, Director of FRESH

Berkeley, California

Date: June 15th
Time: 7:00 PM
Location: Gaia Arts Center, 2116 Allston Way, Ste. 1, Berkeley, CA 94704

Panel to follow screening:
Ari Derfel (Moderator), Co-Founder of Back to Earth and Terrain Restaurant
Nicole Henderson, Green for All
Jason Mark, Co-Manager of Alemany Farm
Jason Harvey, Director of Oakland Food Connection
Ana Joanes, Director of FRESH

You can find more complete information, as well as purchase tickets, on the Fresh website.