Proof that communication really does matter

November 20, 3:41 PMLeading Change ExaminerWendy Mack

Previous Next

Comment Print Email RSS Subscribe

Subscribe

Get alerts when there is a new article from the Leading Change Examiner. Read Examiner.com's terms of use.

Email Address   Include other special offers from Examiner.com Terms of Use

We now have proof that effective communication practices do impact the bottom line!

Evonne Dunn, Senior Communication Consultant with Watson Wyatt recently presented the results of
the firm's 2007/2008 Communication ROI study™.   The study found that companies with the most effective communication programs had a 47 percent higher total return to shareholders from 2002 to 2006, compared with companies that communicate least effectively. Moreover, those companies are four times as likely to report high levels of employee engagement as companies that communicate least effectively.

The study identified these six practices of high-performing companies:
• Focusing managers and other employees on customer needs
• Engaging employees in running the business
• Helping managers communicate effectively
• Leveraging the talents of internal communicators to manage change effectively
• Measuring the impact of employee communication
• Branding the employee experience

In addition to these best practices, Watson Wyatt determined that highly effective companies are 14 times more likely to give their managers tools to manage change than their less effective counterparts.

To read the Executive Summary of the  2007/2008 Communication ROI study™ click here. 

For more details on the study, or Watson Wyatt's work in the area of communication, contact Evonne at evonne.dunn@watsonwyatt.com.