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Best Buy pilot program for electric vehicles
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Best Buy the consumer electronics store that sells every type of gizmo that a tech savvy person could ever want is testing a new pilot program on the West Coast.
The program is exploring selling electric vehicles such as "electric bicycles, scooters and Segways." (sunsentinel.com). There is a separate department dedicated to the vehicles. The sales staff will have to obtain a dealer accreditation for vehicles that would need to registered with DMV. (sunsentinel.com). In addition to selling the vehicles the locations will also be able to service them.
The brands will include Brammo's Inc. Enertia, Baja Motorsports and Curries Ezip and Izip. (sunsentinel.com).
This program is just "testing the waters" of selling alternative vehicles through a unique channel. But it makes sense though considering the most likely type of person to buy such a vehicle would be an individual who is very tech savvy and progressive. It would not be a huge leap of faith for someone wanting the newest "it" gadget to want to drive the newest eco-friendly high tech green machine.
How could this affect the NYC/Newark city area? If the program is successful it could open the doors of accessibility and make electric vehicle purchases more mainstream. It seems for now they have to be purchased online, then delivered and that could take months depending on the company. With this business model people could pop into the closest Best Buy and test drive a machine, see if it fits their needs and make a purchase. In turn it could help alleviate traffic congestion on city streets and help clean-up the air a bit.
Part of the equation of course is to make sure that Best Buy has enough associates on hand knowledgeable about the products and dedicated just to that one department. The business model will not work if someone is familiar with washers, dryers or toasters and is just put in the electric transportation section.
It will take time but we will get a glimpse to see if the buying public is ready to embrace new ways of getting around and the new sales outlets that will be offering them.
Click here to check out the Sun Sentinel article.
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