	Carma Spence-Pothitt Phoenix Internet Business Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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Carma Spence-Pothitt has more than 20 years experience in marketing, public relations and publications management. She has spent the past 10 years applying much of what she knows to the world of the Internet.

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Phoenix Internet Business Examiner's Articles

Showing: marketing articles

How the Lessons of Larger Businesses Can Help Smaller Ones

I was reading an article in BtoB magazine the other day and something hit me. Although many entrepreneurs and small business owners ... even online...
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Thank Your Prospects, Clients and Customers

O.K. This is not my original idea ... but I really like it so I wanted to share. Right now it works for U.S. based businesses and businesses whose...
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How Not Having a Marketing Funnel Hurts Your Business Without You Knowing It

Joe Prospect knows he needs some help in his life, but isn't sure what it is. In his search for answers, he stops by your website and is intrigued...
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Public Speaking: 5 Heroic Powers to Promote Your Online Business Offline

As strange as it might seem, getting up in front of a room full of people and talking about a topic of your expertise can be an amazingly powerful way...
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Collaborate Your Way to Success: 7 Suggestions

In tough economic times it is even more important for small business owners to stick together and create synergies that help each other grow and...
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Text Messaging and Small Business

Mobile marketing is an emerging technique and most people believe that it targets the 20-something market. However, a study conducted by Warrillow...
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Tips for Effective Landing Pages

Landing pages are an important part of any online strategy. A landing page is the specific webpage that you send someone to during a campaign. You...
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Down Economy? Focus on These to Boost Your Business

A few months back, I read an opinion piece by Tim Furey, president-CEO of MarketBridge, in BtoB magazine. In it, Furey said there were five areas that...
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Narrow Your Niche and Improve Your Profit

It may sound counter intuitive, but the narrower your niche, the easier it is to increase your income. So, I ask you, "Who is your target...
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Write a Powerful Marketing Story in 3 Steps

According to marketing guru Seth Godin, "The story is what people respond to." So how do you come up with stories about your products,...
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