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Britney Spears Award Wins Prove The VMA's Don't Matter
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Let's be honest.
MTV's Video Music Awards have always been more about celebrity than music or even music videos. It's been at least fifteen years since video play on MTV actually had an impact on anyone's career. It's all about faux controversy, staged "comebacks" and star-studded performances that often seem close to karaoke than real music.
And yet, even though the show is stage managed more than David Archuleta, people still seem to pay attention. Although, after tonight's show, I sure can't figure out why.
The headline Monday will be that Britney Spears walked away with three VMA's and managed not to do anything too idiotic in the process. Now, if you judge potential winners by old school qualifications such as the quality of a music video or the importance of the music, you'll probably be stunned to hear that Spears somehow managed to win awards for video of the year, best female video and best pop video. That's an impressive haul, given the fact that the show only awarded eight VMA's this year.
While no one is going to want to admit it (at least, not anyone at MTV), Spears deserved to win three VMA's about as much as some random passerby on the street. She won the awards because it was good for the show, because people would talk about it, and because Spears and MTV need each other. They need the buzz, and she is going to need help flogging that upcoming new CD of hers.
Now I don't wish Ms. Spears anything but wonderful things, but the last time she legitimately produced a "best" video, the Jonas Brothers were still entertaining their classmates in grade school. I would say that her wins somehow tarnish the VMA reputation. But let's be serious. The VMA's are really nothing more than a funkier, often tackier update to the Grammys.
I don't know why I watched the show this year, but I'm pretty sure I'll never get those wasted hours back again.
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